Wyse London—the secret fashion weapon for stylish grown-up women

If you and your wardrobe are in need of a little boost, then it’s time to get British brand Wyse London on your fashion radar.

Launched in 2014, its founder Marielle Wyse was on a one-woman mission to find some stylish knitwear that wasn’t “lacking in joy”. It started with just a handful of knits but now the brand has expanded to include a wide range of luxury wardrobe essentials which include throw-on frocks, sought-after scalloped dungarees and of course plenty of fancy cardigans and jumpers—all worthy of a spot in your capsule wardrobe.

Wyse has experienced incredible growth since lockdown. Net sales increased by 100% from April to September 2021. It’s now well on its way to being one of the best British clothing brands, with a host of celeb fans and over 97k loyal followers on Instagram.

Marielle cites customer feedback as the secret to the brand’s success, recently introducing Wyse Stylists—customers who provide style advice for all shapes and sizes to help others feel comfortable and confident with their purchases.

Wyse London will be loved by many.

The brand’s aesthetic is effortless everyday dressing with a playful twist. If you like brands such as Hush, Baukjen and Boden then you’ll love Wyse. Many designs feature vibrant colors and bold prints that will elevate your wardrobe. Generally, prices are at the higher end of the market, but you can pick up love accessories from £25 or $33 dollars, which makes it a brilliant brand when looking for gorgeous Christmas gifts for friends.

WYSE LONDON FACTS

Size range: US2-16| US 2-16
Price range: From £25-£395 / $34-$540
Delivery: Free over £125 in the UK | Price varies by location
Returns Price varies by location| Price varies by location

“The Wyse London ethos is to buy clothes that don’t wear you, but elevate the mood. Essentially happy clothes which make you feel stylish,”Marielle explains.

“Wyse offers an array of joy-giving pieces with its signature Wyse detail; be it a lurex thread, sequins, scallops, or a rainbow of stripes. Adding bursts of color are key to lifting spirits which has been something that everyone has needed in the last year.”

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They do it really well

Wyse London is a top-rated brand. We love their entire range, but four things are particularly popular: jumpers, cardigans and dresses, as well as dungarees. The pretty scallop-edge dungarees have been a huge hit.

7 Wyse London items we love

We’ll be honest, we found it hard to narrow down our faves at Wyse London but we’ve managed to edit down some of the most stylish standout pieces. But you’ve got to be quick, these bestsellers are very popular with the brand’s loyal fanbase so hop to it get yourself in on the action.

Wyse London Aimee Leopard Print Dress

(Image credit WyseLondon)

1. The Aimee Leopard Print Dress

Specifications

RRP $374.21/£275

Sizes: US 2-14/UK 6-18

Material: 100% Viscose

This frock is perfect for those times when getting dressed is a chore. Featuring a classic leopard print design but with a splash of color for a fresh update, it’s incredibly flattering and easy-to-wear. The tiered skirt enhances the relaxed, flowing feel. The vibrant print is bold enough to make a fashion statement. You can dress up your look with trainers or a pair of chunky boots.

Wyse London Demi Peter Pan Collar Shirt

(Image credit WyseLondon)

2. The Demi Peter Pan Collar Shirt

Specifications

RRP $204.11/£150

Sizes: US 2-14/UK 6-18

Material 100% Cotton

Much like the best blazers, a denim shirt is a wardrobe classic that has stood the test of time, and Wyse’s denim number has pulled out all the stops. The cool fabric has a prairie feel thanks to its sweet Peter Pan collar and puff sleeves. Layer it under your knitwear to make the collar pop.

Wyse London Scarlett Scalloped Dungaree in Pink

(Image credit WyseLondon)

3. The Scarlett Scalloped Dungaree is Pink

Specifications

RRP $251.74/£185

Sizes: US 2-14/UK 6-18

Material 100% Cotton

Dungarees no longer belong to toddlers. They look so stylish! The scalloped detail on Wyse’s dungarees really make them stand out from the rest. There are many styles and colors to choose from, but this dusty pink dunga is our favorite. They have a relaxed fit with just the right amount of stretch so they’re not too slouchy and the finish just above the ankle. Layer over tees or blouses, and knitwear.

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Wyse London Lateisha Black Leather Skirt

(Image credit WyseLondon)

4. The Lateisha Leder Skirt

Specifications

RRP $340.19/£250

Sizes: US 2-14/UK 6-18

Material 100% Leather

A chic leather skirt is essential for Autumn wardrobes. This one has been very popular. The skirt has a flat front waistband, elasticated back, and an a-line silhouette for a feminine and flattering look. The leather is buttery-soft so it’s really comfy to wear and it’s available in two colors—black and bottle green for a pop of color. It’s easy to dress up or down. For your 9-5, wear a crisp white shirt and add a pair of white trainers and a cashmere sweater for a polished weekend look.

Wyse London Lucia Ruffle Neck ¾ Sleeve Jumper in Rust

(Image credit WyseLondon)

5. The Lucia Ruffle Neck ¾ Sleeve Jumper in Rust

Specifications

RRP $129.27/£95

Sizes: US 2-14/UK 6-18

Material 100% Cotton

When it comes to color, the brand has seen great demand for camel and rust and this knit is top of everyone’s wishlist. This knit adds style to your basics with thoughtful details like a frilled neckline and bell sleeves. For a casual everyday look with a touch of sparkle, pair your best jeans with chelsea booties.

Wyse London Lauren Garden Ditsy Print Blouse

(Image credit WyseLondon)

6. The Lauren Garden Ditsy Print Blouse

Specifications

RRP $129.27/£95

Sizes: US 2-14/UK 6-18

Material 100% Cotton

Once again, it’s all in the details with this charming ditsy blouse. From the broderie lace finish on the sleeves and hem to the frilly neckline, it’s romantic and frivolous, guaranteed to lift your spirits. Team with denim shorts in the summer and wear with cigarette pants in the winter, it’s an all-year-round winner. The cotton fabric is lightweight, breathable, and easy to move around in.

Wyse London Zoe Zip Through Boiler Suit in Petrol

(Image credit WyseLondon)

7. The Zoe Zip Through Boiler Suit, Petrol

Specifications

RRP $272.15/£200

Sizes: US 2-14/UK 6-18

Material 100% Cotton

It’s no longer possible to be a fashionBoiler suits are no longer a fashion trend. However, this jumpsuit is a flattering option and is well worth the investment. It comes in two lengths, a regular or longer leg. It finishes at the ankle so your shoes can be seen. The flattering silhouette is enhanced by the elasticated waist. It also features the frilly neckline. You can wear it as a simple piece with a pair box-fresh trainers or layer it over a fine polo neck to add warmth.

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5 other things we love most about Wyse London

Wyse community. You can see how much customers love #WyseWomen on Instagram. They feature Friday’s best looks. “Wyse your Way”. This open relationship with customers allows customers to feel fashionable and part of something greater, a community made up of like-minded and passionate women. Marielle Wyse is the founder. You can often spot Marielle modeling Wyse pieces on the brand’s Instagram page, proving just how much she loves each and every product she sells. We love her ability to be hands-on and keep in touch with customers, which helps to keep the brand feel personal. She is also very stylish. We want every piece she wears.The new store. Wyse opened their first London store at Marylebone High Street. Now you can have that personal shopping experience IRL. Like a walk-in-wardrobe, it’s a beautifully curated store where customers can see their favorite pieces up close. They also host regular in-store events as well as VIP shopping experiences.They are working towards a more sustainable future. Every Tuesday, Wednesday, and Friday at 9am, new Wyse items are available online. Pre-orders are now available to meet customer demand and reduce stock waste. Wyse uses natural fibres wherever possible. A recent collaboration with Fashion Editor and Influencer Deborah Brett produced 100% organic cotton sustainable t-shirts which came with a QR code on the label, for customers to scan and follow the journey of each piece—from fiber, to mill, to the factory.The age inclusion. The collection is for women between 18 and 80 years old, and fits most body types. fashionYet. “It’s not about being a certain age or looking a certain way—it’s an ethos and a sense of joie de vivre,”Marielle. They

Grown-up women looking great in Wyse London

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