Video Games Are Becoming a High-Fashion Playground

The cosmetics in Dead By Daylight have become a hugely popular component of the game, and it’s no wonder why. Each survivor is given a unique backstory. fashionThere are many options to choose from. There’s Kate Denson, an aspiring musician with penchant for denim cut-offs and cowboy boots; Yun-Jin Lee, a Korean music producer who wears metallic ruffled blouses and flashy fur coats; and Nea Karlsson, an “urban artist”The character wears ripped jeans and beanies and carries a skateboard. Players can customize each of these character’s looks by purchasing new pieces in the web store with “auric cells,”The in-game currency. A premium outfit—in other words, a head-to-toe look—can go for almost 1,100 cells ($8.99 USD).

Deady By Daylight’s stylish survivors Claudette (and The Trickster)Photo courtesy of Behaviour

Robert states that there is so much demand for these cosmetics, that the creative team dedicates entire meetings to brainstorming new cosmetic designs. “Many of our character concept artists have a background in fashion, and they look at the runways and fashion designers for inspiration,”Robert adds that creating a new character can take between two and three months. “We want to do storytelling through the clothing. We did that for The Trickster, our K-pop-themed killer [who wears a feather-shouldered evening coat, among other pieces). He’s a showman, so we looked at the big Korean fashion designers.”

Many gaming brands are capitalizing upon this growing appetite. fashionBy delivering exclusive virtual outfitsMade in collaboration with celebrities or designers. Fortnite was, for example, one of the first platforms to truly fuse high-quality graphics and gameplay.fashionThis year, there was a lot of gaming and gaming. Back in August, it partnered with superstar Ariana Grande to release the Rift Tour—a special, limited-edition event where gamers could play as Ariana herself, and dress her up in holographic mini dresses and her signature high ponytail (she can also kill her opponents with a huge pink hammer).

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