As the coronavirus pandemic extended into 2021, major brands and companies strove to bounce back from its impact on business with new initiatives and shakeups that dominated the year’s news cycle.
While last year’s biggest news stories centered around the immediate impact of the pandemic, 2021 saw major design houses change their structures with new chief executive officers and creative directors — like at LVMH Moët Hennessy Louis Vuitton, which expanded its partnership with designer Virgil Abloh — and embark on major new ventures, such as Gucci and Balenciaga’s “The Hacking Project,” to continue their business’ recovery.
Many historic moments were also witnessed in the year. fashion world, such as at President Joe Biden’s and Vice President Kamala Harris’ inauguration, which put a spotlight back on American fashionAnd at the Paris Couture Week, which was just completed Pyer Moss designer Kerby Jean-Raymond make historyThe first Black designer to receive a place on the coveted Calendar.
WWD breaks down the top 10 most important. fashionNews stories for 2021 by month sofar. Continue reading to find out more.
January 2021: President Joe Biden’s Inauguration Puts a Spotlight on American Fashion
Biden’s and Harris’ historic inauguration had a big impact on American fashion.
Harris and First Lady Jill Biden chose emerging American designers for their meaningful sartorial looks.The first lady wore custom blue Markarian clothes, including a dress, a matching face mask, and a coat. Blue was chosen for the ceremony. “signify trust, confidence and stability,”According to Markarian.
Christopher John Rogers designed Harris’ inauguration look. It consisted of a purple dress and coat, with a David Yurman American Flag pin. The color purple was worn also by former First lady Michelle Obama and former Secretary and First Lady Hillary Clinton. had a significant meaning at the inaugurationAs the hue “represents a blending and coming together of the red and blue, which are the two colors that represent each of the major political parties in the U.S.,”Laurie Pressman, vice-president of the Pantone Color Institute.
Harris’ look also gave a nod to Shirley Chisholm, the first Black woman elected to the U.S. Congress, who ran for president in 1972 and used purple as one of her campaign colors.
February 2021 RihannaPauses Fenty Fashion Company
Rihanna and LVMHThey were announced on February 10, 2010 that they would be pausing the musician’s Fenty fashion labelNearly two years have passed since the brand’s debut. The indefinite pause was brought on by challenges spawned by the ongoing pandemic and the brand’s difficulty in finding its footing upon launch.
The brand was launched by the musician in 2019. It was the first time LVMH had built a brand from scratch since Christian Lacroix was founded in 1987. Rihanna is also the first Black woman in charge of a brand within the conglomerate.
March 2021: Teen Vogue’s Editor Controversy, Elsa Peretti Dies
Teen Vogue was embroiled in controversyIn March 2021, it was overthrown by its editor in chief Alexi McCammond. Her history as a racist and homophobic tweeter was exposed after her appointment. Many of McCammond’s tweets targeted the Asian American community, which was experiencing a rise in anti-Asian hate crimes. McCammond was fired after weeks of backlash. announced she would no longer take on the role.
The month also saw the passing of famed Tiffany & Co. jewelry designer Elsa Peretti, who died on March 18 at the age of 80. Peretti began her career in modeling, and she served as one of American fashion designer Halston’s many muses. She later joined the fine jeweler and created some of its most well-known pieces, with her minimal silver jewelry becoming a core part of the brand’s identity.
April 2021 Alber Elbaz Dies, Gucci and Balenciaga’s ‘Hacking Project’Ferragamo: Changes
The fashionApril saw the end of the world as former Lanvin was executed. fashion designer Alber Elbaz unexpectedly died at the age of 59 after battling COVID-19. Elbaz had only months before announcing his death. new fashion venture, AZ FactoryRichemont launched the, which he co-authored.
Gucci celebrated its 100th anniversary in April with a special event. its “Aria” collection, which unveiled the design house’s “Hacking Project” with Balenciaga, where the two brands interpret each other’s logos, motifs and famous styles in their pieces.
Salvatore Ferragamo made the announcement earlier in April. creative director Paul Andrew would be exiting the brandThe next month. WWD was the first to report the news in January when market sources indicated Andrew’s contract was ending in February.
May 2021: IMG’s NYFW Fashion Alliance, Fashion and Media Sales
As COVID-19 restrictions were slowly being lifted, IMG looked forward to September’s New York Fashion Week with a new initiative with 11 American designers that are committed to presenting at the biannual eventThrough 2022. The alliance includes brands and designer Telfar, Rodarte and Proenza Schouler. Altuzarra and Prabal Gurung are also included. Monse, Jason Wu and LaQuan Smith are also included.
There were also several major sales during the month. fashionand media spaces. Verizon Communications began the month by selling Yahoo and AOL to private equity firm Apollo Global Management for $5 billion. Hearst Magazines followed the lead. selling Marie Claire U.S. to U.K.-based media company, Future, which already has the U.K. magazine.
The fashionSide, Ralph Lauren announced it was selling Club Monaco to private equity firm RegentAfter 22 years of association with the brand.
June 2021: Victoria’s Secret’s Rebrand, Yeezy Gap, Media Shifts
Victoria’s Secret debuted a new look in June 2021 after its parent company, L Brands, announced it would be spinning off the lingerie brand into its own publicly held company. The lingerie brand announced its rebranding with a new marketing campaign that included a diverse range of modelsA majority of its board is made up of women. Les Wexner, founder and chairman of L Brands, is the inspiration for the initiative. announced in March that he was leaving the company.
There were several major news stories from heritage design houses, including Burberry CEO Marco Gobbetti. leaving the English heritage brand for Salvatore FerragamoLVMH taking full control of Emilio Pucci? Richemont acquiring Belgian leather goods firm DelvauxA luxury watch company Tourneau changing its name.
Kanye West also revealed his Yeezy brand’s highly anticipated collaboration with Gap, releasing an image of a light blue puffy jacket made from recycled nylon.
There were also several media shakeups in June 2021. The New York Times’ longtime Styles editor, Choire Sicha, left his role to join New York Magazine as editor at large. Shortly after, it was announced that New York Magazine’s longtime editor of fashionStella Bugbee (vertical The Cut) was leaving the magazine. join the New York Times as its new Styles editor. It was also revealed that Allure editor in chief Michelle Lee would be leaving the Condé Nast-owned publication to join Netflix as its vice president of editorial and publishing.
July 2021 Virgil Abloh’s LVMH Role, Phoebe Philo’s New Collection, Pyer Moss Couture
There were several big news stories in July 2021. fashionBeauty and cosmetic brands. One of the largest was LVMH, which announced on July 20 that it was expanding its partnership with Abloh, Louis Vuitton men’s artistic director and Off-White designerThe company also increased its stake to 60% in his brand. The deal also allows Abloh to launch more brands and seal partnerships across the conglomerate’s activities beyond the fashionDivision
You can also find the fashionSpace, it was reported by Celine that a former designer for Celine is now a space. Phoebe Philo is planning a new collectionThis was her first venture since leaving the fashion2017 house According to an industry source, Philo had been working on her own line when she left Chloé in 2006, but put the project on hold once she accepted the Celine job. The new venture is being funded by LVMH as a minority investor.
Jean-Raymond made history as a July 1st. the first Black fashion designer to earn a spot on the Paris Couture Week calendar. At the Irvington estate of Madam C.J., an international hair care magnate, he presented his first Pyermoss couture collection. Walker — who is also the first self-made female millionaire in the U.S. — and presented a collection that paid homage to overlooked Black American inventions and inventors.
During couture week, Balenciaga had an impactful moment when Demna Gvasalia, the designer, spotted her. unveiled the design house’s first couture collection in 53 years. Gvasalia restored Cristóbal Balenciaga’s historic couture salonFor the complete collection.
August 2021: Reebok’s Sale, Sephora at Kohl’s
Reebok had a new owner when it was announced in August 2021 that the company would be selling its shares. Authentic Brands Group inked a 2.1 billion euro deal to buy the athletic brandAdidas. The deal reunites Reebok with its star endorser, former professional basketball player Shaquille O’Neal, who has long wanted to own the brand. ABG, a leading licensing company, will get a boost in the sports category right before its planned IPO in this summer.
Also, August will feature Sephora and Kohl’s debuted their much-anticipated shop-in-shop initiative, where the beauty giant is bringing more than 125 prestige beauty brands to 850 of the mid-tier retailer’s locations across the U.S.
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