Social Media and the Sustainable Fashion Movement | A Teen’s Palo Alto | Jessica Zang

A Teen's Palo Alto

By Jessica Zang

E-mail Jessica Zang

About this blog: I’m Jessica. I’m a Palo Alto-born highschooler who is passionate about subjects ranging from hustle culture to social justice. I enjoy writing articles and engaging in thoughtful conversations with my readers. Please email me at jessicazangb…  (More)

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Social media has caused the idea of living sustainably—more specifically, dressing sustainably—to take over the teenage world, as well as mainstream society. We are beginning to value a brand’s ethics, prioritizing sustainability and ethical production; this means saying no to the many fast fashionFashion brands that once dominated this market now offer fashionable clothing pieces at unheard-of prices. However, many social media users like Instagram and TikTok still disagree on the ethics of buying fast fashion. fashion companies. On one hand, it’s often the only option that many lower-income individuals can afford—how can we shame people who have no other choice? However, it’s fast. fashionSites like Shein come with many negatives. Their clothes are dirt cheap because they are made in factories that pollute our environment and employ child labor. These stores also steal designs from hardworking artisans who share their creations online. These designers are competing with big-name brands. fashionCompanies offer their creations for much less (but with far worse quality) and don’t get the recognition they deserve.

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TikTok has enabled the rapid growth of fast-growing businesses by being a platform. fashionCompanies around the world: Content creators find success (in comments, views, and possibly future partnerships) when they post massive $300 hauls from fast. fashionBrands. This success gravitates towards creators with more money to spend and those who recycle their wardrobes practically once every month—both of which highlight the app’s achievement gap and the unsustainable nature of fast fashion. Microtrends is a term that refers to the overflowing videos. Microtrends are basically when there is an influx of videos that promote a similar style and young people start to look for the same item of clothing or follow a certain aesthetic. These trends become instantly popular and then the app-goers move on to the next trend. They are quickly deemed useless. “yesterday.”This is how TikTok or Instagram maintain their engagement, despite the content being largely unchanged: the never-ending circle of making trends go viral and running them into a stalemate, before throwing another at their insatiable audience.

Class Rings

Social media has given rise to a platform that rewards people who are not sustainable. fashion and a space for climate change activists to start important conversations, changing our habits before it’s too late. For example: perhaps it’s unfair to pile blame on consumers rather than the companies who engage in unethical practices in the first place. How much impact does shopping sustainably really have? I believe that we can only do what is best for our particular circumstances. And hopefully, this knowledge that we’ve tried our best will make the clothing we wear all the more comfortable.

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