Small business tips on creating a sustainable fashion brand

‘More in tune with the future of the planet’

It’s encouraging to see that people are also becoming more conscious about where they shop for clothes. Our recent poll on Twitter and Instagram reveals that 80 per cent of respondents are looking to buy more from sustainable brands.

Sharif believes this new mindset is being “championed by both the younger generation who are more in tune with the future of the planet, but also by people who see the benefits of having a capsule wardrobe.”

Businesses of any size are encouraged to think more about the circular economy, so from the product development phase, making sure that the design considers what happens to the products at the end of their life.

For more sustainability tips for small businesses, read about OLIO’s journey as a food-sharing startup and what other businesses can do to reduce their impact on the planet.

‘The second-hand revolution’

Christine Timms has owned The Wardrobe, a small pre-loved dress agency in Welford on Avon, Warwickshire, for 40 years.

She said: “We’re welcoming new customers each week who are enjoying being part of the ‘second hand revolution’ – I’ve definitely seen an uplift in clients who are looking for good quality, second-hand garments and accessories.

“People want to save the planet, and small businesses like mine are leading the way. To us, second hand is second nature.”

While many businesses are seeing a surge in interest in second-hand items, our recent poll on Twitter and Instagram found that many people find it challenging to find what they’re looking for.

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We found 64 per cent would still rather buy new clothing, and 60 per cent said they don’t find it easy to shop second hand.


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