Post-pandemic experimentation at Paris Fashion Week

Paris Fashion Week will end Tuesday, after nine days of innovative experiments which showed how the industry is adapting technology and new approaches to a post-pandemic future.

Many fashionHouses resorted to online presentations. The biggest names, such as Dior and Balenciaga, were able to present their collections online. Stella McCartney, even Yves Saint Laurent who had been the first to stop live shows after the pandemic, returned to the catwalk.

However, new twists often reflect the lessons learned during lockdowns and growing environmental concerns.

– What is true? –

Balenciaga’s runway show was one of the most innovative in years. They fooled their own guests into being part of the spectacle.

Arriving via a Red Carpet, they didn’t realize that the official models were walking alongside them until a big-screen relayed their entrance. outfitsWe were there.

As it was revealed that some celebrities, including Lewis Hamilton, a racing driver, and Isabelle Huppert, were secretly modeling, the line between guest model and model blurred.

The New York Times called it “a” “knife-sharp belly laugh of an experiment on… our digital lives, where posing has become the norm (and) voyeurism is a constant.”

Immersive shows

Online pandemic-era presentations have the advantage of allowing viewers to take their time to appreciate the clothes.

Dior was open to this idea and used a rotating stage in gameshow-style that allowed models to move around. outfitsto be seen from multiple angles

Christian Louboutin was the designer of the red-soled pumps. He offered a fully immersive experience by dipping the audience into digital worlds before presenting the shoes to the podiums. The shoes were then accompanied by digital effects and dancers.

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Face-to face –

Marine Serre, a young French star who has performed spectacular shows in the past and now prefers to present online.

She also screened the film to over 100 guests at a special Paris night. “to give it some warmth and appreciation,”She spoke.

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Serre was available to talk directly with guests and to show the clothes.

Paul Smith, a British veteran who served as a British ambassador, took a more intimate approach by inviting his guests to his headquarters.

He offered commentary on each. outfitIt is a saying: “I think the way we’ve done it today is correct for the house. It’s nice to have a one-to-one.”

– Ethical concerns

Despite this, fashionIndustry is often accused of being a hollow posturing about the environment. However, some designers insist that they are determined to make a real difference.

Stella McCartney showed the first ever bag made from leather “Mylo”Mushroom leather

It was part a collection that emphasized natural vibes. Even music was inspired from fungi.

Gabriella Hearst also spoke out about her green credentials, stating that 58 percent her designs for Chloe were made from low-impact materials.

Botter, a Dutch label, used recycled plastic waste from the ocean to create its aquatic-inspired collection.


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