New Cannabis Brand Potent Goods Revamps Y2K Fashion’s Iconic Tracksuit

Juicy Couture’s signature tracksuit has lived many lives. It was a highly-coveted tracksuit in the 2000s. fashionItems are loved by young Hollywood stars and suburban teens alike. Throughout its 25-year history, it’s gone through several cycles of revamps and revivals, from Balenciaga’s high-end take to its first-ever faux fur version from Apparis. Now, the nostalgic tracksuit’s next iteration comes with a new weed brand, Potent Goods, founded by Juicy Couture’s own co-founder Gela Nash-Taylor and her son, Travis Nash.

“I’ve always had a partner. I’m a collaborator. For Juicy, it was Pam [Skaist-Levy] and we had an incredible BFF relationship. Building that brand was really fun because you got to deal with your best friend. It was very personal, authentic, and amazing,”NYLON is told by Nash-Taylor. (The famous California initiative was started by the two men. fashionIn 1997, the label was removed from by Skaist-Taylor. “So doing [Potent Goods] with my son, it’s another collaborative experience, which I love.”

After a life in New York, Nash returned to Los Angeles in 2018. This was around the time that recreational cannabis dispensaries began popping up in California. He had the initial idea of opening a cannabis dispensary. “super high-end dispensary,”Inspiration from old-school cigar bars in London “But the more I looked into it, the more I realized that the actual regulations and navigating those and having a true smoking lounge was beyond what I could do myself,”Nash.

Around the same time, Nash-Taylor was just starting to explore smoking cannabis, opting for discreet vapes at a party with friends or backstage at one of her husband John Taylor’s Duran Duran shows. Her and her son’s contrasting consumption habits reflect Potent Goods’ debut products, including packs of seven half-gram pre-rolls and slim vaporizers. “The pre-rolls are relatively potent and they appeal more to an experienced cannabis user, but they are relatively small,”Nash. “With the vaporizers, they are easy to dose and have a very pleasant flavor. The actual oil that we’re using is incredibly pure and what that means for the user is it’s a very smooth inhalation.”

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Today, cannabis brands that are successful have diversified beyond the production of cannabis products. They’re tapping into the “lifestyle” of cannabis consumption, whether that’s rooted in authenticity and sustainability initiativesOffering more than just marijuana. Usually it’s smoking accessories? merch, or, in Nash-Taylor’s case for Potent Goods, a full-on apparel and accessories line. “It’s a combination of both of our worlds colliding in a really great way,”She said, noting that fashionIt was an integral part of the business plan right from the beginning.

It’s clear that Nash-Taylor is an expert in California’s signature casual luxury style. Juicy Couture is a good example. She decided to use her design skills for the world of smoking. First, she created custom prints inspired by Potent Goods’ three strains: a moody floral print with subtle hints of cannabis leaf ties in with its indica offering and is fittingly called “offline,”Named statement snake print “amplify,”Reflects sativa and the classic, yet vibrant, monogram print “muse,”Its hybrid strain is what inspired it.

“All of the prints should enhance the smoking experience. You should feel the moody floral, you should feel the charcoal snake. The monogram with the white stripes should make you feel a little more energetic,”Nash-Taylor. “And we want everything to always go back to what the strains are.”

Potent Goods “Offline”TracksuitsPotent Goods – Courtesy
Potent Goods “Amplify”TracksuitsPotent Goods – Courtesy
Potent Goods kimono & lounge pant (left) & hoodie (right).Potent Goods – Courtesy

These prints can be found on, of course, Potent Goods’ own tracksuit. And who was the designer behind Y2K? fashion’s most iconic items update it for 2021? For starters, it’s unisex and more on the sporty side, ditching Juicy’s well-known zip-up hoodie for a more traditional, high-neck track jacket style with a hidden pocket that could fit one of its vape pens. The pants don’t flare out or come with a bedazzled bottom, but feature a drawstring waist and zippers at the ankles. For those who desire more fashion-forward, there’s a roomy, floor-length kimonoIn the “offline”Floral print with long sleeves and a sash tie at the waist. The shirt also features a pen pocket on your chest. The matching is the lounge pantPrinted in the same print with a straight, wide-leg silhouette

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“Comfort is everything in smoking and life, and we’re going to continue to explore all of the things that go along with that,”Nash Taylor says. Another kimono, as well a shorter version, is in the making. A necklace or a stylish roach clips from L.A. jewelry designer are also on her wishlist. Lisa Eisner. Potent Goods releases more marijuana strains. More prints (and more product) will follow.

“We have a lot of things that we want to add and develop for a very sophisticated lifestyle that has to do with smoking,”Notes Nash Taylor “Think about Art Deco and smoking culture, it’s so crazy. The Lucite lighters and all the things that went along with it, and the ‘50s for drinking culture with martinis and shakers. For cannabis culture in terms of fashion and lifestyle, this is just the beginning.”

It is important to note that laws regarding cannabis, hemp, and CBD are constantly changing. Also, information about the safety and efficacy of these substances is changing. The information in this post should not construed to be legal or medical advice. Before you try any substance or supplement, consult your doctor.

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