Major Luxury Fashion Brands Are Wooing The $2 Trillion Dollar Crypto Market

MILAN, ITALIA – JANUARY 12, 2012: A beauty runway detail model walks the runway at Prada fashionShow … [+]On January 12, 2020, Milan, Italy. (Photo by Tullio Puglia/Getty Images).


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Although I don’t write much about breaking news in the luxury industry, by contrast, the crypto market is having a considerable impact on the global supply chain. To make matters even more complicated, the fashionIndustry plans to capitalize on the estimated $2 Trillion dollars. In this feature, I will showcase the top brands in the milking industry and the innovative technology they are using to improve their operations.

TheFuture is Now FashionBrands

Since the birth of the fashionThe currency has been a major industry trend. At this point, blockchain technology seems to be the trending topic. The technology has given the industry a choice: sink or swim. Bvlgari and Hublot are two luxury brands that have made a commitment to ride on this trend. I’m not sure if they didn’t mention Bvlgari as well as Hublot which launched an E-warranty, which allows customers to authenticate a product by taking a simple picture with their mobile phones. The latter also started selling timepieces via Bitcoin, which was a bold move but was well received by collectors all over the world.

In a time where sustainability practices are at forefront of most manufacturing strategies, it is common for people to use common sense. fashionBrands are doing their best to reduce carbon footprint. There have been many positive changes in the environment. fashionBrand owners and billionaires are on the hunt for better access to the market, other than Bitcoin. Not surprisingly, Prada spA, and Richemont’s cartier signed an alliance alongside other fashionBrands like LVMH will offer a Blockchain solution to combat counterfeiting and product authentication.

Market giants are looking for other ways to store and utilize their wealth on-chain because of volatility concerns. TheStablecoins that are tied to national currencies are a great opportunity. Decentralized finance projects such as Onomy Protocol build progressive and interoperable ecosystems for stablecoins, while simplifying the adoption Blockchain technology. These stablecoins can be exchanged between national currencies via the Onomy Exchange. This market brings the $6.6T per-day Forex market to the Onomy Exchange.

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PARIS, France – March 03: (EDITORIAL US ONLY) A model walks along the runway during Louis Vuitton. … [+]Paris FashionWeek Womenswear Winter 2020/2021 in Paris, France, March 03, 2020 (Photo by Peter White/Getty Images).

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Volatility may also be viably dealt with through value preservation mechanisms – in fact, the introduction of the world’s very first adaptive digital currency, NDAU serves as a compliment to Bitcoin in the blockchain space. NDAU was accepted on top-finance platforms like Investview and displayed to millions of investors on Bittrex Global. Its adaptive value store of value proves that it can preserve wealth while minimizing the downside risks.

The FashionInstitute of Technology. There are many professors who, like me, are trying to grasp the details and catch up. NFT Tech is another tech company that will soon thrive in the waters blockchain technology. This is the first NFT creation/trading infrastructure with a liquid match engine. The ecosystem allows users to create, gather, and trade digital collectibles together with fellow enthusiasts. They don’t have pay any fees or waste their time trying to find trading partners. 

This re-engineers NFT ecosystem from scratch, opening up the doors for adoption fashionBrands and customers around the world have already started to explore this space by releasing digital versions of their clothing designs and blockchain-based ownership tracking systems.

CryptoThese are the opportunities fashion takes a deep dive.

While the crypto market’s sideways price actions led to interest dropping, social influencers such as luxury brand (Tesla) owner, Elon Musk have “flipped the coin”According to Coindesk., the result was a miraculous transition from $178 billion up to a staggering $2 trillion as of this year (2021).

ThePopular adoption of cryptocurrency has led to a huge interest from top brands across the globe.  I get a pitch every day asking me to cover the topic. Unfortunately, every time I catch up, something new comes along.

This is also true in the diamond industry. Luxury brands like De Beers join forces with other major players and smaller brands to create Tracr, an open-source blockchain platform that allows these brands to track their supply chain from the ground floor to consumers.  This is where the real fun begins in the cryptocurrency industry. fashionBusiness. A platform such as tracer allows brands to learn about the intricate details of the cotton crop yield. It is amazing to imagine how technology can track all details of the supply chain.

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Another example is Nike; because of NFTs’ ability to certify uniqueness, Nike has adopted this technology, and hence manufactured digital shoes, which are virtual, unique, and tradeable representations of real products. Louis Vuitton has also started using NFTs in order to track the ownership and provenance of luxury goods. Gucci expressed interest in its own NFTs and stated that they are available for purchase. “it’s only a matter of time”According to TheBlock 

MILAN, ITALIA – JANUARY 14, 2014: A Gucci model walks the runway at Milan. fashionOn January 14, 2020, the show will be on. … [+] Milan, Italy. (Photo by Pietro D’aprano/Getty Images).

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Social billionaires are taking advantage of opportunities by investing in crypto assets, NFTs, and preserving their wealth.

AXIA is a brand that makes all this possible. This ecosystem is a comprehensive overhaul of today’s most popular internet services, implemented in a decentralized and secure manner. Its 17 applications range from a bank portal to privacy-focused search engines, and all are supported by AXIA Coin. 

TheAsset-supported digital currency can be described as an effort to “upend traditional financial structures, lower participant costs, and advance a more equitable and inclusionary economic model on a global scale.”AXIA allows users to not only keep their funds in good standing due to the stability provided by the AXIA Reserve but also to generate ongoing value through their participation in the network. This creates monetary rewards for them and others. 

Fortune Phuture 

Phuture Finance stands out amongst the seas of decentralised technologies, investment platforms for index strategies and investment platforms. 

As seen on, “Phuture Finance raised $1.5m in Seed Funding to Launch Indexing Protocol on Ethereum ”. Its private seed round fundraise was led by prominent blockchain investors such as NGC Ventures and SevenX. Origin Capital, Waterdrip Capital and Waterdrip Capital were also included.

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Other notable investors that participated are Decentralabs Capital, Synergia and Vendetta Capital as well Richard Ma (CEO QuantStamp), Danish Chaudhry(CEO of Exchange) and Skynet Trading, a leading liquidity provider.

“The thriving decentralised investment platform for passive index strategies.”

Phuture was created so that both native and nonnative crypto users can create new and existing indices. The platform provides an architecture that rebalances across multiple indices simultaneously, making it’s index unique, scalable and combined. 

Charles Story (Head Growth,Phuture), spoke to in an interview “At Phuture we’re delighted to be partnering with some of the most exciting investors in the space. We’ll be working in unison to redefine the role of an index within a Web 3.0 environment, and fulfil our vision of becoming the de facto index solution within crypto.”

The capital raised will be used to fund the continued development of Phuture as it moves towards its upcoming version one launch, as well as building out the ecosystem; including the Phuture team and early user base.”

Oliver Blakey, Managing Partner at Ascensive Assets also had this to say in an interview with about their investment in Phuture “We’re proud to be backing Phuture as its lead investor. We believe that indices will have a major role to play in crypto, just as traditional finance has. 

Phuture is introducing a new blueprint for indexing protocols and its development trajectory converges the usability gap between crypto natives and the wider market – an invaluable attribute to have as crypto continues to permeate into traditional finance.”

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