Loewe Launches “Spirited Away” Capsule With Studio Ghibli – CR Fashion Book

Calling all anime fans, Loewe is diving further into merging the worlds of the Japanese art form and fashion for another collaboration with Studio Ghibli.

The Japanese animation house is renowned for its fantastical anime films that have provided fans all over the world an outlet of imagination and becoming nostalgic favorites for generations and generations to come. Loewe’s first collaboration with Studio Ghibli featured one of the studio’s many famous films, My Neighbor Totoro.

For their second collaboration, the capsule including fashion pieces, eye-catching accessories, and more celebrates one of the studio’s beloved films, Spirited Away. The 2001 animated epic film directed by Hayao Miyazaki and Studio Ghibli follows 10-year-old Chihiro Ogino as she wanders into the spiritual world of gods, witches, and spirits. An ode to loyalty, friendship, and bravery, the fan-favorite film garnered a number of prizes — including the Academy Award for Best Animated Feature at the 75th Academy Awards.

Juergen Teller

juergen teller spirited away loewe

Juergen Teller

The collection playfully incorporates the film’s characters on a series of staple pieces from Loewe. Fringy Susuwatari keychains decorate the house’s iconic hammock bag while Kaonashi and Ōtori-Sama leather slippers make an appearance. Though, the star of the show is a large Chihiro cotton blanket that is perhaps the perfect touch to any anime-lover’s home. The devil is in the details for the collection. From delicate stitching on Chihiro’s cheeks to combining textured fabrics to create a three-dimensional effect (no movie screen necessary), the spirit of creativity is always about the little details.

juergen teller spirited away loewe

Juergen Teller

juergen teller spirited away loewe

Juergen Teller

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Elsewhere, the capsule’s campaign shot by Juergen Teller features a diverse cast of creatives, including: singer and performer Dua Saleh, models Kit Butler, Hyunji Shin, and Mica Arganaraz.

juergen teller spirited away loewe

Juergen Teller

juergen teller spirited away loewe

Juergen Teller

These collaborations draw upon Creative Director Jonathan Anderson’s whimsical spirit that he’s intertwined in the house since his appointment. Whether it’s a snail-shaped handbag or a vibrant multicolor patchwork jumper, Anderson’s youthful approach to fashion has become essential to the house’s revival and its relevance with the current generation.

Loewe and Studio Ghibli’s Spirited Away capsule collection launches in stores and online January 7 on loewe.com.

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