Gabriel Waller, Fashion’s Best Kept Secret, Finds A New Home In Los Angeles

Gabriel Waller

Gabriel Waller

In a fashionIndustry where drop culture, limited quantities collections, and sold-out products are all common, so get your hands on fashion’s hottest pieces has become the hunt of a lifetime. One buyer is the one who has made a successful business of finding those rare items and attracting a star-studded clientele.

Meet Gabriel WallerAn Australian buyer who specializes on sourcing high-demand, sold-out pieces for clients from all over the globe. Waller is the luxury personal shopper of choice for customers who are looking for brands such as Chanel. Bottega Veneta. PradaFind out more. 

The 27-year old Waller grew up near Rockhampton, Queensland. She moved to Sydney to pursue finance-related careers. Waller fell in love shopping after working in a boutique. She eventually left to pursue her own business, seeing a need for luxury items in Australia. fashionMarket “Australia has a luxury component, but we may receive only a very small number of pieces compared to what is dropping in the Paris boutiques or the US. I would drive through Los Angeles and see so many luxury pieces Australia does not have. It was then that I knew there would be a market and a demand for this,”Waller. 

IN THE OFFICE x3 current styles from Chanel and Louis Vuitton. … [+]Order today All styles available in limited sizes💌

@GabWallerDotCom on Instagram

Waller used Instagram to show off her work when she started her business. She reflects on her greatest challenge: getting retailers to trust Waller. “I faced a lot of rejection. I didn’t have a huge buying history. That’s where it came down to being a really good, genuine passionate person. That’s how I’ve built a lot of my relationships. I used my Instagram as my portfolio to say “Hey, this is what I’m doing. I have great clients shopping with me. I’m worth your time,”Waller said. Today, she has a global roster of multi-brand stores and retailers in cities from Tokyo to Paris, a database that she calls her brand’s “bread and butter.” It’s through this knowledge and data that’s she’s built an unparalleled acumen for where to find some of the most coveted pieces in the fashion industry, “I would locate something for a client and she would tell her friend, and next minute, that friend is coming in to request it. I saw that demand very early on and the power of word of mouth gave us legs,”Waller.

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Coat of my dreams 🖤 @oldceline tracked down by the amazing @gabwallerdotcom. Thank you @gabwaller … [+]Thank you for your service!

@RosieHW Instagram

The business was faced with a major turning point in 2019, when model and celebrity entered the picture. Rosie Huntington-WhiteleyOn Instagram, she asked her followers to help find vintage clothing. Celinecoat. Waller saw the posting and knew immediately she could source the coat, but she had no way of reaching the model. Through a mutual friend, Waller was connected to the model and sourced her the coat from a small boutique in Copenhagen, a success story that would later become a pinnacle moment in the buyer’s career. A few months later, the coat was posted to Huntington-Whiteley’s 13.7 million followers, crediting Waller for the sourcing, and instantly propelling her Instagram page to the forefront of millions of fashionBoth lovers. Waller recalls that her social media pages were overflowing with inquiries that day. “I often say, that moment completely changed the direction of my career and my life. It opened up so many doors.” Her business has grown 830% since then and she’s accumulated a large celebrity clientele of names like Hailey BieberTo Chiara Ferragni.

CLIENT LOVE: @chiaraferragni wearing her #sourcedbygw Amina Muaddi pink PVC Begum heels. Available … [+]You can now get these colours in a variety of ways. Please DM us with any sourcing requests✨

@GabWallerDotCom on Instagram

MAJOR SOURCE – @haileybieber in her #sourcedbygw Bottega Veneta pouch at Paris Fashion … [+]Week🔥

@GabWallerDotCom on Instagram

Waller will find any item. Waller’s business runs at lightning speed, often completing orders in less than 48 hours. Waller receives requests from customers via Instagram direct message and email. She then logs it with her team and sends them a quote for their product along with her fee. From there, it’s a mad dash to find who has it first. She posts her finds with the hashtag #SourcedbyGW, a sign of her success in making the exclusive, accessible. Waller states that Chanel is her most popular brand in her business. “When Chanel drops a new collection, we’ll immediately jump on pieces because we seen time and time again – it sells out.”She also mentions brands such Amina Muaddi And PradaCustomers adore her product and praise their ability to be sold quickly and globally. Despite “sold out” to a customer can be discouraging, to Waller, it’s become the driving force and thrill of her career to monitor collections and go on the hunt.

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Waller relocated her main offices from Sydney to Los Angeles earlier in the month. This will allow her to expand her business and attract celebrity clients. Her fastest-growing market is the US. Waller hopes to streamline the process and make it as simple as possible to invoice in US dollars. She wants to make it easy for customers to interact with her face to face and offer more services such as immediate shipment pieces. Waller, when asked about her success, stated that authenticity, reputation and personalization are the most important elements. “Personal relationships in my world is the most important thing. I’m a big believer in positive energy and positive action and showcasing that in my business and in my clients. When working with me, every single client is a VIP.” 

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