Crafting Fashion Among Gen Z And Millennial Consumers In Summer 2021

Jahr für Jahr. ConsumersAll of us are striving for the same summer goal: Having Fun InThe Sun.

This behavior which collectively makes-up the majority of today’s consumers. It is the most important point for all consumers, regardless of their age. We are now in the era of Gen ZMarketing analysts see a dominant demographic in which they can signal a generation that wants to unwind and unlock summer.

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Authenticity is not only important in what the product stands behind, but also in marketing strategies that utilize hyper-visual mediums that feature real people to address key issues that directly impact consumer behavior today.

This summer, it is not enough that the product has to work. It also needs to be affordable, readily available, and sustainably produced. AndTrust me, this demographic will bring the blockchain back to the source to ensure the offering remains sustainable. Given this group’s purchasing power and summer style needs, it is critical that brands adjust their product offerings and marketing tactics to meet a target demographic with wants and needs never seen before

Welcome to the summer season of Generation ZIt’s possible!

Aerrem

Aerrem bag is an environmentally conscious bag that helps people to establish new habits and eliminate the need for recurrent littering. … [+]World of single-use plastics

Courtesy Aerrem

Aerrem is the new, stylish everyday bag. It has an environmental mission to help people create a new habit, do their part in saving the planet, and look good. Aerrem is a first-ever tote bag that can hold two refillable bottles or tumblers. It allows people to stop using single-use plastics at home and saves them money. Aerrem was designed by fashion designer George EsquivelThe strap is fully customizable and available in a variety colors and lengths of reclaimed leather. $179.00

 Garret Leight

The retro-inspired frame, which is masculine and retro-inspired, was designed by Arthur Miller, an American writer. … [+]Metal plaques and single bridges are prominent.

Garrett Leight California Optical

Garrett Leight- Arthur Miller is the inspiration for the Harding Sun style. Arthur Miller penned some of the twentieth century’s most raw and classic plays like the Pulitzer Prize-winning Death of a Salesman and The Crucible.  Marilyn Monroe was at the peak of her career when he married Marilyn Monroe. AndHe did it all with the dad-next door, macho elegance that is typical of a classic fifties man: the well-tailored Mad Men suit, the polo sweaters and an always-present pair bold, masculine Shell frames.$360

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The Haus of Pinklemonaid

SEBASTIAN – Men’s Swim Brief from Haus of Pinklemonaid

Courtesy Haus of Pinklemonaid

Haus of Pinklemonaid -Haus Of Pinklemonaid is a celebrity brand and has been loved by all the stars. The new signature men’s swim brief, the ‘Sebastian’, is a silky, elegant piece of swimwear made for men. It is handcrafted with the finest Italian Nylon/Lycra fabric and lining. It has a natural and effortless presence. $98 USD

I—AD:

The Field Watch – Natural and artificial light activate the cell making it easy to use. … [+]Maintain without compromising performance. A sunny day can charge the battery up to five times.

Image courtesy of Richard Gaston

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I—AD – Instrmnt Applied Design-The Field Watch – 9th in a series of watches by Scottish design duo I—AD. Designed entirely in-house, this is I—AD’s first solar power watch, specified with a Japanese movement that can last up to three months on a single charge. The solar-powered Field Watch is inspired by the utilitarian style of military watches in the early 20th Century. It features a 38mm case made from 316L stainless steel with hybrid 12h+ 24h markings. $300

Jared:

1933 by Esquire Men’s Black Onyx Band Sterling Silver/14KY Gold

Courtesy Jared

Jared -A bold octagon is emblazoned with striking natural onyx in this handsome men’s ring, fashioned in 14K gold-plated sterling silver. The signature “E”Each piece is marked to identify it as part the 1933 by Esquire men’s collections. $279.00

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lululemon:

Mark calls it the Moon Drift collection “a bridge between two worlds, purposefully designed for … [+] longevity and practicality without sacrificing style, fit, and innovation.”

Courtesy: lululemon

lululemon – Mark Healey, a well-known big wave surfer and lululemon ambassador, is a man who lets nature lead. His movements are the inspiration for the Board Short as well as the entire Moon Drift Collection, which was launched on June 29. We were inspired by Mark’s efforts to create a capsule that could support him in all aspects of his life, from dryland training and surfing to everything in-between. These specialized needs in Mark’s life informed the functionality of the collection, driving the lululemon design team to find elegant solves for water repellency, sun protection, ventilation, and mobility. Especially seen in the Board Short, this new collection fuses this performance with a modern design build, introducing the outdoor category to a collection that’s as practical as it is stylish. CAN| CAN

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MISHO

The MISHO Man pieces are minimal but with character, architectural but unobtrusive — a seamless … [+]It will be a great addition to your everyday look and will quickly become a favorite piece.

Courtesy MISHO

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MISHO MISHO has previously offered unique men’s jewelry, and houses many androgynous designs. However, this is their first comprehensive men’s collection. $109.61 

Rhone

Premium Performance Brand Rhone’s Tennis Whites Collection

Courtesy Rhone

Rhone-Tennis Whites Collection – Rhone is committed to pioneering the best in men’s apparel, and with this collection they’re acing tennis whites. This court-ready assortment is composed of an array of white shirts, shorts, socks, and more that bring elevated technology to the sport’s clean and classic gear. From blistering backhands to leisurely rallies alike, Rhone’s Tennis Whites Collection offers performance that is not only on par with the pros, but candidly it’s even better. $18 – $88

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Skagen

Skagen, who is determined to operate with a more pro-planet sensibility has launched the limited edition … [+]Aaren Naturals Wood Veneer watch is made from sustainably sourced, and recycled materials.

Skagen

Skagen-The Aaren Naturals Wood Veneer watch is the newest pro-planet offering from Skagen, further amplifying the brand’s mission to being environmentally sustainable. Its wood veneer strap and dial are the key to its product innovation. This processed material comes exclusively from sustainable forestry that’s managed ethically, respecting surrounding ecosystems. This stainless steel is also recycled 50%. $125

Sleepy Jones:

The Henry offers a variety of activities, including breakfast in bed, reading time, and fort-building with the children. … [+]Pajamas allow you to be comfortable and confident in your pajamas.

Image courtesy of Jason Frank Rothenberg

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Sleepy Jones – This is where it all started: the Henry Pajama Set. The shirt can double as daywear and the super soft cotton fabric will provide all-day comfort. The pants have side- and back pockets. $198

Sprayground:

Sprayground Men’s WTF Shark shoto Swimtrunks

Sprayground

Sprayground-The world’s most creative streetwear brand has launched its first capsule collection. The collection features dope-designed bathing suits. This comes as the world is reopening and beach vacations are on the agenda. This collection includes 25 unique pieces, all inspired by previous iconic collections.  This fashionFor women, men, and children, there are a variety of art-focused pieces. $60

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TO:

TOMS Latest Men’s Launch, The Rover

Courtesy: TOMS

TOMS- The Rover is the first ever reimagined version of the iconic men’s Alpargata shoe. Made for today’s trend-setters, the Rover is low maintenance like a slip-on and durable like a sneaker, combining extreme comfort with bold style. The sole is made from dual density blended rubber/EVA compound, which provides high rebound in the forefoot and high cushioning in the heel.  The updated silhouette features a waterproof upper and a rib knit collar to maximize foot coverage and ease of use. The best thing? Every purchase gives back to organizations at the grassroots level, as part of TOMS new social impact strategy where ⅓ of all profits are donated to those doing good on the ground. 69.95 – $84.95

VEERT

This green soothing stone is able to ease worries, tensions, stress, and fears.

Julia Lang VEERT

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VEERT-Green Onyx Freshwater Pearl Necklace in 925 Sterling Silver Gold Vermeil 18k Gold – “In a time when we’re being separated and isolated from each other, hope and inclusivity is needed now more than ever. We don’t just want to birth another product.  We want to be the catalyst of empowerment, healing energy, and unity”  Julia Lang, Founder of VEERT. Green onyx is associated to the heart chakra. Malachite, which activates and clears the chakras, is also associated with it. Both stones are a protection stone. Malachite absorbs negativity, picking it up from the environment and the body. The symbol of purity, restfulness, and purity is the green onyx. It helps you overcome all forms of sorrow, grief, or depression. It increases your self-confidence. $425 = 18k gold vermeil 925 silver

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