Conscious Fashion Campaign spotlights women entrepreneurs in US

The Conscious Fashion Campaign, an initiative of the Fashion Impact Fund in collaboration with the United Nations Office for Partnerships and the PVBLIC Foundation, has executed the digital billboard campaign highlighting ten women-led social enterprises appearing during New York Fashion Week.

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The Conscious Fashion Campaign spotlighted women entrepreneurs in the fashion industry driving social and environmental impact by showcasing their work on billboards and digital campaigns.

The inaugural campaign premiered on digital billboards throughout New York City in numerous locations around Times Square including the NASDAQ screen and Link NYC stations near the United Nations and Spring Studios, home of New York Fashion Week, Fashion Impact Fund said in a media release.

The Conscious Fashion Campaign, an initiative of the Fashion Impact Fund in collaboration with the United Nations Office for Partnerships and the PVBLIC Foundation, has executed the digital billboard campaign highlighting ten women-led social enterprises appearing during NYFW. It spotlights women by showcasing their work on billboards and digital campaigns.

The Conscious Fashion Campaign that ran from February 11-16, increased media representation of women social entrepreneurs transforming fashion to scale their impact in support of the Sustainable Development Goals, the agenda for a better world as adopted by the United Nations Member States in 2015. Given its global reach, the fashion industry is uniquely positioned to be a driving force in the achievement of the Sustainable Development Goals; particularly in relation to climate action, gender equality, and responsible consumption and production.

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With women receiving only 25 per cent of news features globally (6th Global Media Monitoring Project, 2021), the Conscious Fashion Campaign has amplified the visibility of fashion-focused women social entrepreneurs to educate, inform and inspire as they lead the industry towards an inclusive and responsible future.

The campaign is a key initiative of the Fashion Impact Fund which supports women entrepreneurs leading educational initiatives to accelerate the fashion industry’s transition to an equitable, inclusive, and regenerative sector; with a focus on knowledge, media and skill-based learning programmes.

Conscious Fashion Campaign: New York was the first edition of the programme and received over 100 applications from 25 countries. The women and their respective organisations were selected by the Advisory Committee based on factors including supporting the advancement of at least one Sustainable Development Goal, the innovations, solutions or sustainable business practices they have implemented to support social, environmental and/or economic impact within the industry and their contribution as a driving force for sustainable development in the fashion ecosystem.

The recipients of the first bi-annual Conscious Fashion Campaign are Abhilasha Bahuguna, co-founder, Looms of Ladakh; Ayesha Barenblat, founder and CEO, Remake; Stephanie Benedetto, co-founder and CEO, Queen of Raw; Mariama Camara, founder and CEO, Mariama Fashion Production; Hilary Jochmans, founder, PoliticallyInFashion; Anyango Mpinga, founder, Free As A Human Foundation; Ngozi Okaro, executive director, Custom Collaborative; Cyndi Rhoades, founder, Worn Again Technologies; Jessica Schreiber, founder and CEO, Fabscrap; and Carry Somers and Orsola de Castro, co-founders, Fashion Revolution.

Kerry Bannigan, executive director, Fashion Impact Fund shared: “Congratulations to the honourees of the Conscious Fashion Campaign: New York edition. So often these agents of change are advocating for communities harmed by the unsustainable practices of the fashion sector. It is imperative to champion their leadership and create a diverse media landscape as they shape the future of the industry with innovative solutions.”

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“We are honoured to support the showcase of these trailblazing women who are changing the face of fashion. Our Conscious Fashion Campaign: New York partnership illustrates the important role of media in advancing the Sustainable Development Goals and its ability to empower the diverse voices of women social entrepreneurs transforming fashion,” stated Sergio Fernández de Córdova, executive chairman, PVBLIC Foundation.

“We are proud to join the Conscious Fashion Campaign in amplifying the work of these inspiring women social entrepreneurs. They challenge the status quo, bring about positive change and carry out the promise of the Sustainable Development Goals,” said Lucie Brigham, chief of office, UN Office for Partnerships.

Fibre2Fashion News Desk (KD)

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