Ciara Launches LITA ‘Love is the Answer,’ a Purpose-Driven, Luxury Fashion Brand For Women

Ciara and The House of LR&C, today announced the launch of LITA by Ciara, a new ready-to-wear collection inspired by Ciara’s passion for design built over the years, coupled with her iconic red-carpet moments and signature, effortless tomboy chic style.

Based on the belief that ‘Love is the Answer’ (LITA), the new consciously created line brings to life the notion that consumers shouldn’t have to choose between sustainability and fashion.

“Fashion has always been my avenue for creative self-expression, and throughout my journey, I’ve always been looking for a brand that’s a one-stop-shop, from investment pieces to budget-friendly items,”Ciara, Chief Creative Director and Co-Founder of The House of LR&C, said the statement.

“My goal is to reach the modern woman by creating a brand that gives her everything she needs in one place, her best friend in fashion, to help her create looks for all the moments in her life. Each piece reflects my passion for fashion with excellent fit, quality and sustainability. The LITA girl is sustainably chic and effortlessly cool.”

The Collection and Inspiration
Inspired by the black king cheetah, LITA features prints that embody the spirit of the rare and beautiful animal, as an ode to Ciara’s fashionIdentity. This bold and classic look can be achieved through the use of exaggerated knits, dresses and accessories. The Wildcat jacket is one of the most prominent pieces in the collection and brings out the signature print. Like the collection, curated and thoughtful, this print plays to the sexy and sophisticated aesthetic of its muse – Ciara.

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“The love that went into the process of selecting the fabrics and the designs is what makes this brand special. Love is the Answer. LITA is the marriage of sustainability and accessible luxury for women. I want women from every walk of life to feel and enjoy the same comfort, cool, and confidence that I feel when wearing the collection,” Ciara said.

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This collection is an accessible luxury for everyday women just in time to enjoy Fall and the anticipated post-pandemic cultural moments. Classic must-haves from the collection include the Amour Coat in Faux Fur Jersey and Lover Shirt Jacket in Lamb Papery, a 90’s inspired Varsity Tour Jacket and Leader Track Pant in Stretch Leather, both reimagined as collegiate chic.

The entire collection can be purchased online only at Thehouseoflrc.com, Nordstrom Downtown Seattle Flagship, Nordstrom Scottsdale Fashion Square and Nordstrom Phipps Plaza. You can find footwear and accessories at Nordstrom Houston Galleria, Nordstrom Bellevue and Nordstrom Michigan Avenue. The full collection can also be found on Nordstrom.com as well as the Nordstrom Mobile App.

Sustainability is in the Focus
LITA by Ciara, a chic, modern, effortless, vibrant collection, is designed with sustainability in mind. Like all brands within The House of LR&C, impact is woven throughout LITA’s DNA. The collection contains more than 70% made with materials that have a lower impact on the environment, including organic cotton, recycled cashmere, nylon and polyester. The brand carefully considers which materials are used, where they are from, who makes them, and how they get to the end user in packaging that is 100% compostable. LITA by Ciara is committed to creating products that are socially responsible, respectful of animals, natural fibres, minimal chemicals, and transparent. fashion industry.

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“We believe that fashion is not an excuse for poor sustainability and sustainability is not an excuse for mediocre fashion,”Christine Day, CEO and co-founder of The House of LR&C. “We make buying fashion consciously the effortless choice and are thrilled to be launching the latest brand in The House of LR&C.”

The brand will create beautiful collections by combining the fall and summer seasons with a core collection of relevant, contemporary silhouettes in its proprietary fabrics.

Built for Impact & Doing good:
LITA by Ciara creates products with love to all women and donates 3% from every purchase to Why Not You Foundation. This foundation supports programs which directly empower young women locally, nationally and globally.

The House of LR&C has expanded its brand. fashionCo-Founders launch house in December 2020 Ciara, Russell WilsonCEO Christine Day. LITA by Ciara builds upon the success of Good Man Brand which has been a favourite brand among Nordstrom customers since 2016, and HUMAN NATION which is an accessible, sustainable, and inclusive streetwear brand for a new generation. The House of LR&C has already donated more than a million dollars to The Why Not You Foundation and will continue its tradition of making a positive impact.

Visit: https://thehouseoflrc.com/pages/lita-by-ciara

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