Channel ’90s cool skater girl style with pieces from this collection – Manila Bulletin

H&M teams up with No Fear, the iconic skate brand

After its successful collection with Olympic skateboarder Margielyn Didal, global retail brand H&M explores furthermore the coolness and diversity of ’90sSkate in style with No Fear, the iconic brand.

No Fear was founded in 1989 and is making a comeback with a streetwear line. “boldly flipping the narrative and redefining fear for young people around the world today.”To do that, the two clothing companies partnered with The Skate Kitchen (a New York-based all female skate crew) to provide more insight into modern female dressing. The group includes Rachelle Vinberg (Ajani Russell), Ardelia “Dede”Lovelace, Moonbear Brenn Lorenzo, Jules Lorenzo and Lovelace aspire to a better, more equal world. They also aim to help women face all kinds of challenges with courage.

“Everyone is scared, but the No Fear mindset is to look fear in the eyes and go for it,”Rachelle.

The No Fear x H&M collection is progressive and inclusive. It features 23 garments, including oversized tees, crop tops and sweatshirts, hoodies and knitwear. There are 11 accessories to choose from, including bags, scarves or scarves as well as beanies, trainers, scarves or scarves. The main color palette includes vibrant green, black and white.

No Fear x H&M

No Fear x H&M

No Fear x H&M

“It feels amazing to re-launch No Fear with the collaboration with H&M and co-create some pieces with The Skate Kitchen,”Hamish Morjaria is the head of Brand Partnerships and Licensing at No Fear. “We’re especially proud to add our voice to the next generation, encouraging them to be themselves and fight for what they believe in with a ‘No Fear’ ethos backing them up.”

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“We’re thrilled to be collaborating with No Fear and partnering with The Skate Kitchen for this confident, empowering collection,” says Emily Björkeheim, H&M’s head of Design Divided. “The silhouettes balance oversized with tighter fits, all with a relaxed, unisex vibe, while the graphic logos and subtle varsity touches are key. We hope that young people around the world take the message of this collaboration to heart—write your own rules and don’t let fear stand in the way of your dreams.”

All stores across the country will have the No Fear x H&M collection starting October 21, 2021.

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