ASOS revives nostalgic fashion brand and 90s kids say they are ‘living for it’

Cue the nostalgia, because ASOS has officially answered the hopes and prayers of every girl who grew up in the 90s by officially bringing back Tammy Girl.

That’s right, the iconic nineties/noughties fashion label is once again back for any budding fashion enthusiasts – sassy crop tops and all.

Just picture it – it is the early 00s, you have a playlist full of Britney Spears, NSYNC and the Backstreet Boys, and you need an edgy new outfit for your school disco. Where do you go? Tammy Girl, that’s where.

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Admit it, we all sobbed when we heard the news the edgy fashion store that was Etam/Tammy Girl closed down for good back in 2005.

But now you can officially bag those butterfly crop tops and cargo pants once again, as the Y2K fashion brand is back with a bang for millennial shoppers.

British based digital fashion giant Daisy Street has decided to revive the iconic high-street retailer and, while you sadly won’t see any physical stores pop up soon, you can shop the new collection on ASOS.

The two online retailers have worked together to create a 32 piece capsule collection that includes some of the biggest millennial trends.

With prices starting from £15 – £40, fashion fans can bag some of their favourite 90s/00s trends that includes crop tops, chokers, fishnet vests and, of course, the iconic Tammy Girl Hoodies.

The 32 piece capsule collection features all the Y2K trends

Taking to Instagram, the new and improved Tammy Girl announced their revival with a post captioned: “This is not a drill, Tammy Girl is back and better.”

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And 90s and 00s babies could hardly contain their excitement at the revival of one of the decades most beloved British high-street brands.

“Omg!! reliving it all and living for it!”, raved one shopper who tagged their friend.

“This shop was my childhood and you’re going to be obsessed”, commented a second.

“Good Old Tammy is back!”, exclaimed a third.

“This makes my teenage self so happy!”, raved a fourth excited shopper.

The Daisy Street Tammy Girl collection is officially available on So get on your tinted sunglasses and plastic choker once again for the revived Y2K brand.

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