Amazon Is Opening A Fashion Store in Los Angeles in Bricks and Mortar Move

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Amazon Fresh store in Washington, D.C.

AFP via Getty Images


Thursday announced the opening of a bricks-and-mortar apparel store in Los Angeles, the first foray by the online retailer into the sale of fashion through physical stores.

The company said that male and female customers will be able to use “innovative technology” to browse, try on and buy clothes or shoes, including the use of algorithmic recommendations.”

The first “


Style” store will open later this year in a Los Angeles suburb with a size of 30,000 square feet.

According to market research, Amazon (ticker AMZN) is already the most shopped retailer in the U.S., ahead of


The internet giant already has some bricks and mortar stores, owning several book shops as well as ‘Amazon Fresh’ grocery and convenience stores operating in the U.S. and in the U.K.

Amazon shares were up 0.3% in premarket trading after falling 1.7% Wednesday.

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