After a year of safe buys and core items, women’s denim brands are tempting retailers with their statement-making denim assortments for Fall/Winter ’21-’22 and Spring/Summer ’22.
Exhibiting brands at Magic Las Vegas last week, the trend-driven and contemporary young women’s apparel trade show, presented a wide sweep of denim styles that key into ongoing trends for wider fits and more decorated designs.
Yellow and coral jean jackets added a pop of color to Articles of Society’s collection. Sage the Label lived to its name with sage-green straight-fit jeans as well as ecru and ebony denim. The brand’s high-waisted straight jeans with a trendy crossover waistband offered retailers a subtle and stylish way to introduce novelty to their sales floor.
Color was a focal point in Prosperity Denim’s line. The brand also focused on cargo jeans and ombre effects such as hot-pink, overdyed hot pink jeans. Other styles featured legs that changed from deep indigo color to a natural ecru shade.
The effortless style of coordinating sets wasn’t lost on Molly Bracken, which offered items like lightweight pull-on denim shorts and matching ruffle-sleeve tops. The same convenience was offered by a short version of a boilersuit in spring.
Skinny jeans continue to be Lola Jeans’ bestselling style, but the brand’s denim blazers—in white and blue—offered an easy way to spruce up a casual look. The collection also included a full-length, denim trench coat and soft pleated, wide-leg, pleated jeans.
Though Flying Monkey’s collection offered skinny jeans aplenty, the brand showcased the full scope of ’90sThese are a collection of loose-fitting, wide-leg, unfinished hemmed styles that are inspired by vintage. The brand also offered a range of black flare jeans in stonewash and dark brown, and styles with worn-in looks such as straight-fit jeans with ripped knees and straight-fit blue jeans.
Hidden Denim embraced the ’90sWide-leg cargo jeans are also available. The brand’s bestsellers, however, spanned vintage-wash boyfriend jeans, cropped high-rise straight fits and a frayed fitted jean jacket, to flare fits in gray and with distressing.
Cello’s jeans with color-contrasting legs—one black, one white—nod to the decade’s grunge scene.
While flared silhouettes peppered brands’ 90s-meets-Y2K denim stories, dramatic bell-bottoms smacked of Western-meets-Woodstock bohemia.
Peach Love, Newbury Kustom (Jaded Gypsy), and Newbury Kustom were some of the brands that offered wide bell bottom silhouettes. These silhouettes were often in sunset-inspired colours and prints such as stripes and stars. The bells of Jaded Gypsy were made with mixed-media scarf prints.
Grace Jeans taps into Beyonce’s rodeo trend by offering bell-bottoms with cow print all over and in brown. Vervet has a variety of jackets that are embellished with crystals or studs, fringe, and combinations of these bold trims to give you a disco-rodeo vibe.